“Being persistent pays off!” -Renee Franck
Crown Point Graphics first met Penny Lane Publishing in 1997 at the Décor Expo in Atlanta, Georgia. Since then they have grown to be our biggest licensor. Penny Lane has introduced us to a variety of artists and continues to work creatively by adding new and unique artwork to our line.
In 2005 Crown Point hosted a 10-year celebration with our key licensors and vendors at which Penny Lane won our Licensor of the Decade Award. The Penny Lane team is hard working and strives to understand the needs of the customer. They are, and always will be, like family to us. We look forward to a successful future because of their contributions.
Why is the company named Penny Lane?
The founders, John and Stephanie Jones, had a fondness for The Beatles and liked the sound of “Penny Lane” for their company name.
Why did you decide to go into licensing?
Penny Lane Publishing started out publishing art reproductions, which naturally led to a great bank of artwork perfect for licensed product.
What would your artists say about you?
Penny Lane artists are our biggest cheerleaders. We have many artists that have been with us since the beginning and more that have been with us over 10 years. That says a lot!
What is the biggest lesson you’ve learned as a licensor?
The biggest lesson I have learned is that being persistent pays off and that is why we are proactive in sending jpegs and mock-ups of artwork to perspective clients.
What is your favorite part of your job?
My favorite part of my job is building relationships with customers and artists, including working on a project with the artist and manufacturer and then seeing product out in the market. That is so rewarding.
What is the most challenging part of your job?
I find it challenging when we do not have new artwork to show to the customers. The first question usually asked is: What do you have new?
What makes Penny Lane unique from other licensors?
I think we are unique because we have so many artists and such a nice assortment of trend- forward artwork. We have artists that use acrylics and some use watercolor paints. We also have quite a few photographers and graphic designers, along with an in-house graphic department that adds the artists’ work to templates and mockups for presentations.
Through the art that you license, what statement do you hope to make as a company?
Penny Lane has extremely talented trend-forward artists and a staff of employees that are always up for the task.
What are the “hot” trends that you’re looking for right now?
We are continuously looking for new trends on Christmas; we are also looking for industrial style artwork.
*Industrial artwork is designs with metal, screens, galvanized looking items
Artist Specific Questions:
You license a wide variety of artwork. How do you decide which artists to represent and what artwork is right for the Penny Lane brand?
It’s easy to spot an artist who has the look of the current trends. With over 20 years in the industry, we have a feel for which artwork is the most marketable.
If an artist would like to reach out to you to represent their work, what would be the best way to get in touch?
Artists can submit examples of their artwork to our e-mail, email@example.com. Procedures to submit artwork can also be found on our website.
What does an artist have to achieve in order to be considered successful with Penny Lane?
Artists need to keep up with the current trends, continually create new designs and think outside the box. The larger bank of artwork an artist has, the more we can do for them.